Gautham Vadakkepatt, director weCentre for Retail Transformation paGeorge Mason University, akafanotaura kuti vatengesi vachakurumidzira kutora kwavo tekinoroji tekinoroji kubata mabasa kwete mukamuri yekuseri uye mumatura asiwo munzvimbo dzinotarisana nevatengi muzvitoro.
Kubva pachiitiko chekutenga kwedhijitari kusvika pakukanganiswa kwemaketani epasi rose kusvika padenda risingaperi, pane chinhu chimwe chete vatengesi vanogona kuvimba nacho: Vanhu vanogara vachitenga.
Ungave uchichida kana kuvenga, zvinhu zvemazuva ese zvinoda kutengwa.
Vamwe vanhu—kusanganisira mudiwa wako—vagara vachifunga kutenga chinhu chinofadza.Chikamu cheunyanzvi, chikamu chemutambo, uye ndakaona kuti Marilyn Monroe ainyatsotaura kuti: "Mufaro hausi wemari, ndeyekutenga."
Kunyange vazhinji vachitenda kuti denda iri richave kupera kwezvitoro zvezvidhinha-nedhaka sezvatinozviziva, makore maviri mudenda, vatengesi vachiri kuwedzera zvitoro zvezvidhinha-nedhaka.
Tora Burlington, semuenzaniso.Sechikamu cheBurlington 2.0 chirongwa, kambani inoronga kutarisa pamameseji ekushambadzira, kusimudzira zvekutengesa uye assortment kugona, uye kuwedzera huwandu hwezvitoro uchishandisa iyo diki 2.0 fomati.
Sezvakataurwa muPlacer Lab's Report paPamusoro Gumi Retail Brands yekutarisa muna 2022, zvitoro zvidiki izvi (zvichidzika kusvika 32,000 square feet) Meter).Muna 2021, nhamba iyoyo i42,000 square feet.Inotarisirwa kusvika bhiriyoni imwe yemadhora muna 2019:
Iwe unoziva chirevo chekuti "kunzwa kunge mwana uye chitoro chezvihwitsi"?
Pane chikonzero chekuti mutsara haumbove "kufara semwana ari kutarisa zvihwitsi online."
Kutenga muchitoro kune zvakanakira izvo e-commerce isingakwanise kuve nazvo.
Semuenzaniso, iwe unowana mufaro wekugutsikana nekukasira (uye glam inonzwa yeSephora bag) uye kutsigirwa kubva kune vashandi vechitoro.Vatengi zvakare havagone kuve nedambudziko rekudzorera zvigadzirwa, sezvo zvigadzirwa zvinogona kuoneka, kuedzwa uye kuyedzwa pamberi pekutenga.
Ehe.Shipping chiitiko chinobata zvese zvekunzwa kwako.Kunyangwe E-commerce ichikwira nekukurumidza panguva yedenda, hatigone kutaura kuti vanhu havachadi kutenga muchitoro.
Nguva yekutumira: Kubvumbi-14-2022